HONDA Philippines has opened a flagship store in Cagayan de Oro City last Saturday, September 1, showcasing its complete line-up of Honda motorcycles including their latest big bikes collection.
Located along Vamenta Blvd., across Ororama Carmen, the newly-opened flagship store consists of approximately 600 square meters motorcycle showroom, 88 square meters of service area and a lounge area for the customers to relax during their stay in the showroom.
"This upgraded version of our exclusive shop that showcase the complete lineup of Honda motorcycles, will definitely satisfy your passion for motorcycle... all delivering Honda's latest technology," Hideo Nishinaga, assistant vice president for Motorcycle Business Planning Department of Honda Philippines, said.
The fourth flagship store in the whole country, it is operated by Desmark Corporation, which makes this the second Honda flagship store under the said corporation, the first being in Davao.
"We are the first dealer to operate two flagship stores. So for us that is such a big deal because other dealers isa-isa lang, sa atin dalawa na, we have in Davao and we have in Cagayan," Desmark Corporation Vice President for Operations Maricris Du Lopez said.
At present, Desmark has been operating 172 branches nationwide.
According to Nishinaga, Honda selected Desmark Corporation to handle the flagship store after noting the corporation's top performance, good maintenance of the shops under Desmark's operation and their friendly and well-educated staff.
"I can guarantee that we will get a better service and also best experience from them here at Honda flagship shop," Nishinaga said.
The shop provides genuine spare parts, innovative power products, modern service and maintenance facility with skillful and well-trained mechanics.
Lopez said they have a specific mechanic who specializes in big bikes.
During the launching, over a hundred riders of Cagayan de Oro were present. It is also the 30th year anniversary of Desmark Corporation.