NCCC Supermarket continues its long-standing tradition of giving back to the Muslim community, strengthening ties with local neighborhoods and businesses.
This year, NCCC Supermarket has partnered with several renowned brands, including Purefoods’ SKIPPY, Magnolia, Unilever Philippines, and Nestlé Philippines, to launch a series of impactful events that celebrate the values of togetherness and charity.
These partnerships have helped bring the spirit of Ramadan to life, fostering community support through various gift-giving activities, cooking demonstrations, and special Ramadan treats for families to enjoy during Iftar.
Building on the success of last year’s outreach, which benefited over 1,000 recipients, the 2025 Ramadan Iftar projects have grown significantly, reaching more than 2,000 individuals across Tagum, Tacurong, and Davao. This expansion reflects NCCC Supermarket’s deepening commitment to supporting even more communities during this sacred time.
The celebrations kicked off on February 22, 2025, with a special Ramadan event at the NCCC Mall VP Atrium, in partnership with Nestlé Philippines. Attendees enjoyed a Meet & Greet with Shaina Lindongan and a cooking demonstration by Chef Tahir Ayunan Malikol, who showcased Ramadan recipes using Maggi.
Guests also sampled halal-certified products and explored various booths offering special treats for Iftar.
On February 26, 2025, NCCC Supermarket, in collaboration with Unilever Philippines, hosted the “Bestselling Dishes with Lady’s Choice” event in Barangay 22-C, Piapi Boulevard, Davao City.
Chef Hamida Sibayan led a cooking demonstration featuring recipes such as Shrimp with Corn & Cucumber Salad and Pizza with Shrimp & Mayo Aioli, ideal for Iftar. Local leaders like barangay captain Phillip Roy Pansoy expressed gratitude for the event, which offered Muslim residents the opportunity to learn new dishes aligned with their cultural practices.
Unilever’s Omniretail Executive Sha Cuizon emphasized how significant it is to provide healthy, culturally appropriate recipes during Ramadan. The event also featured games, freebies, and exclusive Unilever gift bags.
On March 14, 2025, NCCC Supermarket teamed up with Magnolia for an Iftar Gift-Giving event at UP Mindanao-Mintal Campus, Davao City. More than 100 Iftar packs were distributed, featuring dishes made with Star Margarine and Cheezee Squeeze Cheddar Spread.
The event was supported by the Moro Against Racial Injustice Alliance Movement (Mariam), Inc., and UPMindanao, which provided the venue.
Magnolia Account Manager Jeff Horcasitas expressed appreciation for Islamic culture and halal-certified products, while Chef Khalid Gorospe delivered an inspiring message on the importance of upholding Islamic values during Ramadan.
Bringing comfort to those in need, NCCC Supermarket and Nestlé Philippines held an Iftar Gift-Giving event on March 24, 2025, at Southern Philippines Medical Center (SPMC). The event brought smiles to the faces of Muslim community members and patients' watchers, with exclusive gift bags and food packs distributed to the recipients.
Sheikh Ahmad Ampuan, from the SPMC Muslim Prayer Room, expressed gratitude on behalf of the community, thanking the sponsors for their generosity.
Nestlé's Team Lead, Jules Manlitoc, shared that the company is thankful for the opportunity to collaborate with NCCC Supermarket in supporting the Muslim community, furthering their commitment to inspire and give back to their loyal consumers.
On March 25, 2025, the supermarket, together with Purefoods’ SKIPPY, brought Ramadan cheer to Tacurong City’s Cultural Sports Center, where over 200 gift bags were distributed to residents from various barangays.
The event began with a Duaa prayer led by Ustadz Bobby Oto, followed by Tacurong City Mayor Joseph George Lechonsito’s acknowledging the NCCC Supermarket’s continuous support. Purefoods SKIPPY Account Manager Paolo Misa thanked Tacurongnons for their warm welcome and expressed excitement about returning next Ramadan.
Looking ahead, NCCC Supermarket has even more celebrations in store. On April 3, 2025, an Eid Celebration took place at the City Gym in Tacurong City, in partnership with Eden, RAM, and SKIPPY.
It was followed by an Eid Mubarak Cooking Demo with Century Pacific Food Inc. on April 5, 2025, at Bangkal, Davao City. The festivities continued on April 6, 2025, with another Eid Celebration at NCCC Supermarket VP, in collaboration with Unilever.
Through these initiatives, NCCC Supermarket once again reaffirms its commitment to uplifting the Muslim community, spreading kindness, generosity, and unity. These efforts serve as a meaningful reminder of the importance of giving back and strengthening the supermarket’s role as a trusted partner in the communities it serves.