WITH the aim of bringing the love for fitness and great outdoors to more cities, global outdoor brand Merrell has successfully staged its highly popular Nature's Gym event in Davao on December 21, 2018 at Anytime Fitness- Abreeza Ayala Malls.
Participated with some 50 fitness enthusiasts in the city, the free-admission event allowed participants to get trained and worked out with esteemed fitness experts.
"This Davao event is the last leg for our nationwide campaign. We decided to expand our brand awareness and exposure to Davao because this is our biggest sales contributor for the country," April Janine Uyan, marketing associate for Merrell for Mindanao said.
Concession coordinator in Mindanao Lonie Doluz, for her part said, Mindanao is one of the top contributors for the brand's hiking category.
The event also aims to inform the public that Merrell's products especially foot wears are not only limited for hiking, it also has casual and gym footwear collections.
During the event, Merrell also introduced its newest collection: Nature's Gym.
Some of the items highlighted are: the Bare Access Flex for road running features the FLEXconnect™ dual-directional flex-groove EVA midsole for agility and stability; the Trail Glove 4 for outside fitness, which has a sock-like feel for a locked-down fit, plus a Vibram® TC5+ outsole for lightly cushioned performance; and the Agility Peak Flex collection is equipped with FLEXconnect™ ; and the Merrell Air Cushion Viz with high rebound EVA foam pod in the heel absorbs shock and adds stability for trail runners.
Merrell's Nature's Gym campaign started strong last 2017 with a series of workouts held on consecutive weekends in Manila.
