WITH social media platforms like Facebook, YouTube, and TikTok monetizing content based on views, followers, and engagement, many creators succumb to the allure of chasing popularity.
Unfortunately, responsible and ethical content creation often takes a back seat. When these creators face backlash for their distasteful content, their go-to response is a public apology that falls short of being genuinely remorseful. Sadly, the audience just took it.
Tukomi and other content creators who prioritize offensive, hurtful, and harmful content solely for the purpose of gaining views and virality should not be showcased to the public.
This trend of prioritizing sensationalism over responsibility on the digital platform is concerning.
It not only reflects a disheartening shift in values but also perpetuates a cycle where shock value and controversy are rewarded, often at the expense of societal well-being.
As a society, we must recognize the power that content creators wield over their audiences.
They have the ability to shape opinions, attitudes, and behaviors on a large scale.
Since there are no laws yet that regulate these absurd online contents, you, as an audience, are called to be critical when consuming media content.
By actively choosing not to subscribe to or engage with these contents, you're sending a clear message to both the creators and the platforms. You're demonstrating that there's a demand for higher-quality, responsible content that adds value to society rather than contributing to its detriment.
We must learn to distinguish light-hearted, entertaining content from things that are harmful or just plain stupid. Exercise critical thinking when consuming media. Remember to question,
analyze, and delve deeper than the surface.
Be curious and ask questions. Who is the source of this content? What is their intention? What biases might they have? Is there evidence to support the claims being made? By asking these
questions, you can better understand the context and motivations behind what you're consuming.
Merle Dawn Comidoy-Acol has over a decade of experience in communications and media, specializing in media education, responsible journalism, and media ethics.
