AT SM City Davao, the Christmas season was greeted with a ceremonial tree-lighting at The Annex Events Center.
The opening was made even grander with royal Christmas characters, a live band and of course, everyone's favorite Christmas character, Santa Claus!
This year’s centerpiece is made up of three Christmas trees decked with 600 gold, silver and green balls. The trees are 10-feet, 12-feet and 18-feet tall. A grand staircase is the centerpiece’s backdrop and seven eight-foot toy soldiers manned the Christmas centerpiece, adding to the atmosphere of royalty.
Since September 16, 100 days before Christmas, giant Toy Soldiers greeted shoppers at the Annex Building entrances, reminding mall-goers of the nearing merry season.
During the launch, 50 children from the community served as guests along with SM Mall and City Government officials.
The 50 children got a royal treatment from the mall administration employees and merchants as they experienced the fun things can do inside the mall like rides, play shops and dine.
In time for the season of giving, SM Cares is activating its Bears of Joy campaign. For P200, a shopper can take home one stuffed teddy bear and donate another to beneficiaries identified by the Department of Social Welfare and Development Davao.
Magical Christmas
SM Lanang Premier, in collaboration with the Walt Disney Company - Southeast Asia, brings to Davao a unique Disney Christmas experience.
Launched this Saturday and will run until January 8, 2017, mall goers will witness and enjoy the Disney Christmas Village.
During the opening at the Atrium, Mickey Mouse welcomed the season with the unveiling of the Disney Christmas Village and the lighting of the city’s tallest indoor holiday tree decked with Disney-inspired ornaments.
The village features life-sized Mickey and Minnie's houses and Goofy's Diner.
The launch was made even more special with the musical performances from SM Little Stars Grand winner Annastacia Penny and Davao Girls Choir.
In 2015, the SM Group has forged a partnership with The Walt Disney Company Southeast Asia in bringing well-loved Disney brand of stories closer to Filipinos through mall, retail and amusement opportunities. ASP
