MEETING the diverse needs of women of all ages is one of Artistry’s advantages as Amway’s skincare and cosmetics brand.
To enable Filipina women, especially Dabawenya, to have the confidence they need every day, Amway re-launched the Artistry brand in Davao City last December 4 at Tulip Grand Plaza in Matina, Davao City.
“We re-launched it to let the people know that the skincare and cosmetics brand of Amway is Artistry because not all are familiar with this in the country despite the fact that this is one of the world’s best beauty brand,” Sonia Rose Valles-Santos, a platinum member of Amway–Davao said in an interview with VoxPop Davao.
Around 300 Amway members gathered to witness a fashion show of Dabawenya Amway members styled with Artistry during the re-launch.
Evelyn Tero, executive diamond member of Amway Mindanao, for her part said, the fashion show gives the women of Amway a little more confidence about themselves.
“We want to let the people know about the artistry product and we want to let the people know that Amway is here. With the event, we want them to feel beautiful, relax, confident, a transformed woman,” Tero said.
Artistry, Santos said, once discovered by most of Filipinas will be patronized just like how Filipinas embraced other foreign make up brands here.
The Artistry brand is “a skincare and cosmetics brand that was started in the 1950s by a woman, for women.”
At present, with almost 5 million users, the Artistry brand offers specialized skincare and on-trend makeup designed to meet the diverse needs of women of all ages around the world.
Tero added the continuing success of the Artistry brand is guided by its 3 pillars: discovery, imagination and invention.
The leading networking and direct selling company added that Amway’s Artistry team searched the world to discover nature’s most precious and beneficial ingredients to give skin the ultimate care it deserves.
“Imagining the future of beauty, the Artistry brand accesses a global network of more than 900 scientists, engineers, and trend seekers who forecast what’s next in beauty,” it added.
The company also is committed to move forward with some of the most scientifically advanced beauty solutions Amway, Tero said, is a multi-billion dollar-strong company with presence in 110 countries globally.
Amway entered Philippines sometime in 1997.
“Amway is an attitude business, it is committed in helping ordinary people to live a better life. Most members have no business background but because of Amway we have a very good system that will help them to learn how to do business or engage in business,” she added.