THE spritz of a perfume, the swipe of a lipstick, the sweep of a brush. For many women, these rituals are not just daily motions that they must comply with before heading out the door. Whether her entire beauty routine consists of a dozen steps or one, a woman who places importance on looking after herself relishes this bit of time just for her, before she goes to face the world and all the roles she plays in it.
Maybe that’s why a visit to the fragrances and cosmetics counters at Rustan’s is such a luxurious experience. For whatever duration of time, one gets to breathe in scents from clean to exotic, feel how soft and smooth her skin becomes with lotion, see how her entire look can transform by wearing an eyeshadow outside her comfort zone. It can become easily addicting to have these little pleasures for even a few moments... and then choose to take them home with you for everyday indulgence.
Rustan’s brought together its Beauty Addict cardholders for a highly anticipated party of the same name that has been held annually in Manila. Last month, Rustan’s finally brought the event to Cebu, much to the delight of Beauty Addicts here.
Minutes before the event started, Beauty Addicts were at the ready to participate in fun activities that got them some truly exciting prizes. We’re not speaking of run-of-the-mill samples here, but legit beauty goodies like Laura Mercier primer and NARS blush. Over 30 counters had gifts up for grabs during the event, whether by playing trivia or quick games of skill, social media contests, and more.
With event partners like Moet & Chandon and Belvedere, the party was guaranteed to be an overwhelming success. Optical illusions, whimsical installations and guests all encouraged to dress in pastel added to the experience of makeup shopping while enjoying music and free-flowing champagne–So Surreal! I’m sure all Beauty Addicts are one in agreeing that the next installment can’t come soon enough.