HAVING a hard time looking for best marketing strategy to apply in this dynamic and evolving business climate? Then you need to grab Josiah Go's book.
Josiah Go, CEO of Waters Philippines, the market leader in the direct selling of premium health durable products in the Philippines, held a book signing on January 8 at the National Book Store in Abreeza Mall Davao.
His book will guide you in promoting your products and services effectively.
A bestselling marketing author and mentor, he entertained questions from people who sought advice on what marketing strategy fit for the kind of business they are into during the event.
He emphasized that there's no best marketing strategy as it depends on the nature of business of the company.
The book signing was attended by several marketing representatives from different companies in Mindanao. They took the rare chance to get first-hand marketing advice from the multi-awarded business educator in the Philippines and a successful entrepreneur.
During the question and answer portion, he was asked what quality should be applied especially for a company involved in networking in order for it to last long.
He said there are three things to consider: the quality of product value; the product should address the basic needs of the people; and the price should be reasonable enough. Aside from that, one also needs to consider the quality of the company whether it gives regular training for management support and the quality and compensation.
The event was in line with his 25th anniversary celebration as an author.
Josiah Go has already released 15 bestselling books in marketing and entrepreneurship since 1992. Unknown to many, the proceeds of his books including the educational scholarships and medical assistance go to the less fortunate through the Josiah and Carolina Go Foundation Inc.
One of his bestselling and record-breaking books was The Rainmakers. It features his interview with the 25 Top Chief Executive Officers (CEOs) of the country and contains Marketing and Strategy Lessons which become the number one bestselling business book in National Bookstore since its launching last May.
Other one of his bestseller is the Principles and Practice in Marketing in the Philippine Setting.
Josiah Go's books are available at National Book Store nationwide. He also conducts training, visit www.mansmith.net.