CITY OF SAN FERNANDO -- Top executives of Nielsen Philippines facilitated a special Sales and Marketing Workshop organized by CLTV36 recently at the CLTV36 headquarters in the City of San Fernando.
The Nielsen Media Client Service top management group includes Ernestine Amper, executive director; Aimee Bulay, business development senior manager; Kathryn Domingo, TAM champion together with Sunshine Fung who handles CLTV36 leads and channel performance.
Amper presented the media ecosystem, process and workflow in a talk entitled Media 101. This session clarified how media agencies and brands work hand in hand in creating product launches and campaigns. It provided vital information for CLTV36 Sales and Marketing Team interacting with the media agencies.
Bulay, in turn, discussed the key principles of Sales strategy, and packaging for media agencies. Significant templates, connections and learnings were made throughout the second session. The presenters and attendees engaged in a lively exchange of insights on the media
industry’s best practices.
Nielsen Media Philippines’ executives thanked the CLTV36 management for recognizing their company’s contributions in keeping CLTv36 the number one infotainment channel in the region.
Nielsen is a leading market research firm in the Philippines specializing in broadcast media and conducts audience measurement of television ratings. (PR)