AS FAR as the agriculture industry is concerned, the food production and food manufacturing sectors are quickly evolving together with individual consumer’s preferences.
The current trend, based on recent reports, is on organic farming and organic diet primarily for the healthier options of the consumers and some economic reasons for the farmers and food producers.
What other organic Philippine-based companies does, including Alltech Philippines, is acknowledging the fact that consumers nowadays have more informed and wiser decisions and are more meticulous of the contents of the food they eat compared to the previous generations. These consumers are called prosumers (professional consumers). They read the labels making sure that what they are buying are healthy, worth their money, and nutritious.
In a previous interview with Alltech Philippines technical sales advisor Grant Amoncio, their company is also into helping their consumers be educated of the appropriate agricultural products to eat on top of providing them with organic solutions.
“On our side, though we are on the side of animal nutrition, but we also put premium (attention) to the side of the consumers because we wanted them to be educated in a way that they would learn more information. Organics products are usually more expensive than their non-organic counterparts but for example the eggs, they are called specialty eggs because of their added nutritional benefit such as DHA, Selenium, and Omega 6. The purpose is that as we move forward, our body needs additional nutrition,” said Amoncio.
An article about prosumers published in the Alltech website revealed the current situation that these prosumers are now more influential and dictating how and what the industry would produce based on their preferences.
Not only are the prosumers wary of the health benefits of the products as indicated in the label but as well as the product design, production, and the delivery of the goods and services they consume. Prosumers are becoming more and more active especially because of the advent of social media where they both can acquire knowledge of different products and in turn be vocal in sharing their support or disagreement with certain products depending on their values, belief, and aspirations whether for personal health or that of their family.
Because of this Alltech makes sure that the current and possible future demands of the consumers be met by food producers and farmers alike as it gets more meticulous nowadays.
“Consumers who can easily research ingredients, processes, and companies to make more informed decisions regarding food safety and nutrition are driving the pace and imperative for change in the food industry,” read the Alltech article.
