THE Sun Life Asset Management Company Inc. (Slamci) will focus on engaging millennials earning their own money, but lack any financial investment.
Slamci president Riena Pama said that educating the youth early on the different financial investments they can utilize in order to grow their money is essential.
“Some of them may be hesitant to invest because they don’t understand how it works, and so we will break it down for them in this series of videos,” Pama said.
With this, the financial firm launched its latest investor education campaign dubbed “Make It Mutual,” which will have Slamci ambassador Matteo Guidicelli starring in a series of video blogs (vlogs) that aim to teach viewers the basics of investing and demonstrate how it can help them achieve their #lifegoals.
Comprised of four modules, the videos will tackle topics relevant to personal finance, such as growing one’s money, beating inflation and investing regularly.
“To make it easy for the viewer to relate these to real life, the modules shall be demonstrated in themes familiar to them, like travel, fashion, and fitness, among others. All videos will were shared via social media to make it readily accessible,” she said.
The “Make It Mutual” campaign is just the first of Sun Life’s series of financial literacy initiatives this year.
According to Sun Life chief marketing officer Mylene Lopa, more will be launched as Sun Life rolls out its Financial Independence Month campaign in June underscoring that the company will never be tired of advocating financial literacy to Filipinos.
“We remain committed to this cause. Sun Life is always eager to promote it in ways that are creative, relatable, easily understandable,” Lopa said.
In the Standard and Poor's Global Financial Literacy Survey for 2014, the Philippines ranked 117th out of 143 countries surveyed on risk diversification, inflation, numeracy, and compound interest. The results showed that only 25 percent of Filipinos are financially literate.
For the breakdown, generation X emerged as the most literate among age groups with a literacy rate of 33 percent followed by baby boomers and millennials at 23 percent and 22 percent, respectively.
Millennials were born between 1980 and 1998 while those born between 1961 and 1979 are generation X and those born before that belong to the baby boomers. Those born from 1999 to present belong to the digital natives group.
The Slamci also achieved another milestone this year as it assets under management reached the P61-billion mark.
The Slamci currently serves over 131,000 clients nationwide via 11 funds that cater to different investors and answer their different needs. As of the first quarter of this year, the firm maintains its position as the largest non-bank asset management company.
